Unusual campaign for an unusual brewery
Our former customer Giesinger Bräu approached us in 2013 with the idea of an April Fool. What could be more obvious than an announcement of the young brewery about its own tent at the Oktoberfest? In order for the message to be credible, the details of the planned Wies’ n beer, the corresponding steins and the tent had to be right. At the same time, one or two discreet references to April 1 had to be placed. This balancing act between doubt and faith has apparently worked and provided for a benevolent coverage, for example in the Süddeutsche Zeitung and the Abendzeitung, but also in the trade magazine “werben&verkaufen”.