Case Study

In February 2014, Arxan Technologies, a provider of application protection solutions, assigned Weissenbach PR with the planning and implementation of press and public relations in the German-speaking region.

Goals of the customer

Increased visibility in the target media

Positioning the company as an expert in application protection

Building lasting relationships with leading journalists

Create awareness of the need to specifically “harden” apps and software during development

Challenges

Draw the attention of the media to a completely new and neglected topic in IT security

Communicate complex technology in a compact and understandable way (both for the CIO and the CEO)

Low presence / small team in the DACH region

Um nicht ausschließlich Sicherheitsexperten anzusprechen sondern stattdessen die technischen Herausforderungen und möglichen In order not to address only security experts, but instead to present the technical challenges and possible solutions to a broader public and potential customers in an understandable way, communication professionals are required. The Weissenbach team has been able to become acquainted with a topic that is difficult for non-specialists to access and to translate our technical language into the best possible approach for our target customers.

Mirko Brandner

Results

(February 2014 – February 2018)

0
Bylined Articles (Content Creation und Placement)
0
Total Online und Print Coverage
0
Comments and Statements
0
Press Releases