No one understands your technology?

We translate complex technology into clear messages
that customers, media, and investors understand immediately.

Contact

Weissenbach PR solves these problems for you

No one understands your product

Your technology is awesome, but journalists, investors, and customers don't understand what it can do or why it's important. Your explanations are too technical.

Investors don't recognize the value

When talking to investors, you only see questioning faces. Your technology is cutting-edge, but the business value is not clear.

Media ignore you

You distribute press releases, but no media outlet writes about you. Your messages get lost in the inbox because they do not sound interesting enough.

Customers don't buy

Potential customers don't understand how your product solves their specific problems. The purchasing decision takes forever because the benefits are not clear.

What happens if you do nothing?

Daily
lost deals

Potential customers are turning away because they don't see the benefits.

Longer
sales cycles:

Without clear communication, sales pitches often take twice as long.

Zero
media interest

Your competition gets the attention you deserve

Less
investor demand

Investors invest in companies they understand—not yours.

How we can help you

Complex technology made easy to understand

We translate your technology into language that everyone understands. No technical jargon, no confusion—just clear messages.

Investors who understand

We prepare you for meetings in which investors immediately recognize the value of your technology.

Media outlets that write about you

We know what journalists are interested in. Your stories become news that is shared and read.

Customers who buy

Clear messages help customers quickly understand why they need your product. Sales cycles shorten.

Ready for clear communication?

Let's discuss in 30 minutes how we can make your technology understandable.

Get a free consultation now

Who we are

For 35 years, we have been helping our clients reach the media - with a mixture of experience, curiosity and determination.

Our specialized teams consist of highly qualified experts who are passionate about new technologies.

We believe in creative, success-oriented and networked marketing communication on all channels. From the central media location of Munich, we have been supporting leading global companies, SMEs, trade shows, scientific organizations and innovative start-ups in their public image for more than 30 years. We focus on products and services that require education in the areas of cyber security, enterprise solutions and artificial intelligence.

Owner-managed boutique agency

Highly qualified and top motivated employees

One central point of contact coordinating all media activities

Fast response times, short decision paths

Payment by result

Get in touch with us
Our success stories
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years of experience
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worldwide partners
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happy clients
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point of contact

Fast results

Excellent consultancy

Comprehensive reporting

Measurable success

What we offer

The right tools for every communication requirement

"Classic" PR

From the creation and distribution of press releases to interviews with editors

Social Media

Account creation and administration, content creation and community management

B2B Influencer

From the identification of the right partners to the development and implementation of campaigns

Content Creation

Whether technical articles, opinion pieces or blog posts

Events

Organization of kick-off events, press conferences and roundtables

Media training

In-depth and targeted training for media contacts

Awards

Identification of potential awards, research and application
Rachel Hunt
Varonis Systems
Weissenbach PR knows the trends driving the sector and the tech journalists at key news outlets. They take the time to learn and understand the companies and products they represent. They are always proactive and deliver as promised.
Rainer M. Richter
SentinelOne
Thanks to the excellent work of Code Red Security PR, we were able to increase our share of voice from 17 to 40% within one and a half years - all of this in a very competitive market segment!
Ralf Ladner
NetzPalaver
When new technologies and security approaches are introduced, simple explanations of the technical background and the benefits for users are needed. For years, I have enjoyed working with Weissenbach PR because they deliver just that and provide me, as a journalist, with access to new topics.

What we do

Some of our successful campaigns

Tufin

Press and public relations

Arxan

Press and public relations
Load more projects

Let's start a communication project

Got curious? Get in touch with us!

Contact us

How we work

Our proven approach - for your success!

1.

Learning and understanding

In the beginning, there is always curiosity. We want to learn everything about your company, product and market environment. This (mutual) acquaintance is the basis for a successful cooperation.
2.

Concept and strategy

Based on your positioning in the market and your goals, we create a communication strategy that includes long-term goals and short-term activities. Thereby, we are always ready to adapt these in the fast-moving environment of information technology.

3.

Proactive and determined

Our goal is to support you as much as possible. That's why we follow a proactive approach and autonomously identify formats and content that are of interest to the local media.
4.

Orchestrated activities

Through close cooperation between the various stakeholders and your marketing department in particular, we can coordinate the entire communication.
5.

Fast and on target

We have cultivated personal contacts over many years not only with our partners, but also with journalists, editors and opinion makers. Therefore, we can react pinpoint to current events and short-term opportunities in the shortest possible time.
6.

Reporting and review

You receive consolidated reports on the international activities at regular intervals. On the basis of this, we constantly check whether and where adjustments are necessary.

Landsberger Str. 302, 80687 München

info@weissenbach-pr.de

Tel. 0162 916 5189