Case Study
Goals of the customer
Increased visibility in the target media
Positioning the company as an expert in application protection
Building lasting relationships with leading journalists
Create awareness of the need to specifically “harden” apps and software during development
Challenges
Draw the attention of the media to a completely new and neglected topic in IT security
Communicate complex technology in a compact and understandable way (both for the CIO and the CEO)
Low presence / small team in the DACH region
In order not to address only security experts, but instead to present the technical challenges and possible solutions to a broader public and potential customers in an understandable way, communication professionals are required. The Weissenbach team has been able to become acquainted with a topic that is difficult for non-specialists to access and to translate our technical language into the best possible approach for our target customers.
Mirko Brandner
Results
(February 2014 – February 2018)
0
Bylined Articles (Content Creation und Placement)
0
Total Online und Print Coverage
0
Comments and Statements
0
Press Releases