Case Study

Since July 2016, Weissenbach PR has been responsible for press and public relations for SentinelOne, a provider of Next Generation endpoint protection, in German-speaking countries.

 

Goals of the Customer

Increased visibility in the target media

Building lasting relationships with leading journalists

Positioning of the company as an endpoint protection specialist as well as the local management as experts for all questions concerning cybercrime, malware, GDPR, compliance, etc.

Creating awareness of the need to replace traditional AV solutions with Next Generation endpoint protection

Highlighting the main differences to competitors

Activities

(July 2016 – July 2018)

0
Bylined Articles (Content Creation und Placement)
0
Total Online und Print Coverage
0
Interviews
0
Comments and Statements
0
Press Releases

Increasing the Share of Voice
from 17 to 40 percent

 

 

 

  • SentinelOne
  • Cylance
  • Crowdstrike
  • Carbon Black

January – June 2016

  • SentinelOne
  • Cylance
  • Crowdstrike
  • Carbon Black

January – June 2018