Case Study
Goals of the Customer
Increased visibility in the target media
Building lasting relationships with leading journalists
Positioning of the company as an endpoint protection specialist as well as the local management as experts for all questions concerning cybercrime, malware, GDPR, compliance, etc.
Creating awareness of the need to replace traditional AV solutions with Next Generation endpoint protection
Highlighting the main differences to competitors
Activities
(July 2016 – July 2018)
0
Bylined Articles (Content Creation und Placement)
0
Total Online und Print Coverage
0
Interviews
0
Comments and Statements
0
Press Releases
Increasing the Share of Voice
from 17 to 40 percent
January – June 2016
January – June 2018