Unusual campaign for an unusual brewery

Our former customer Giesinger Bräu approached us in 2013 with the idea of an April Fool. What could be more obvious than an announcement of the young brewery about its own tent at the Oktoberfest? In order for the message to be credible, the details of the planned Wies’ n beer, the corresponding steins and the tent had to be right. At the same time, one or two discreet references to April 1 had to be placed. This balancing act between doubt and faith has apparently worked and provided for a benevolent coverage, for example in the Süddeutsche Zeitung and the Abendzeitung, but also in the trade magazine “werben&verkaufen”.

First steps of a new technology

In 2011 it still sounded like science fiction: With the help of a “robot to put on”, people with spinal paralysis should be able to walk independently again. A correspondingly large amount of explanation and tenacity was required in order to win over journalists for the first press conference in Germany. With success: From the daily press, specialist magazines and women’s magazines to the ZDF midday magazine, all major media covered the innovative technology.

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