Project summery
In February 2014, Arxan Technologies, a provider of application protection solutions, assigned Weissenbach PR with the planning and implementation of press and public relations in the German-speaking region.
Goals
Challenges
“In order not to address only security experts, but instead to present the technical challenges and possible solutions to a broader public and potential customers in an understandable way, communication professionals are required. The Code Red team has been able to become acquainted with a topic that is difficult for non-specialists to access and to translate our technical language into the best possible approach for our target customers.“
Mirko Brandner
Arxan
Results
Within four years (2014-2018), Arxan increased its Share of Voice significantly and raised market awareness of the then new area of application security.
Bylined Articles (Content Creation und Placement)
Comments and Statements
Total Online and Print Coverage
